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Find Your Perfect Partner

Meta Partners Resource Hub

Learn about Meta's partner programs, understand the differences between partner types, and get guidance on choosing the right provider for your business.

Understanding Meta Partner Types

Solution Partner

Can invoice customers directly and offer credit lines

  • Direct customer billing
  • Credit line offerings
  • Full service management
  • Customer relationship ownership

Tech Provider

Can offer services but customers pay Meta directly

  • Technical implementation
  • API and integration support
  • Meta handles billing
  • Focus on technology

Tech Partner

Specialized technical partnerships with Meta

  • Deep technical integration
  • Early access to features
  • Direct Meta support
  • Advanced capabilities

Pricing Models Explained

Per Message

Pay for each message sent

Pros
  • Predictable costs
  • Scalable
  • No monthly commitments
Cons
  • Costs can add up quickly
  • May not be cost-effective for high volume
Examples: Rasayel, Twilio

Per User

Pay per user or seat

Pros
  • Predictable monthly costs
  • Unlimited messaging
  • Team collaboration
Cons
  • Cost per user can be high
  • May not scale well for large teams
Examples: ManyChat, Chatfuel

Per Contact

Pay based on active contacts

Pros
  • Contact-based pricing
  • Good for growing businesses
  • Flexible scaling
Cons
  • Costs increase with contact growth
  • May incentivize contact reduction
Examples: MessageBird

Bundle Based

Pre-paid message bundles

Pros
  • Volume discounts
  • Predictable costs
  • No overage charges
Cons
  • Upfront payment required
  • May waste unused messages
Examples: CM.com

Pay-as-you-go

Usage-based pricing without commitments

Pros
  • No monthly fees
  • Pay only for what you use
  • Flexible
Cons
  • Variable monthly costs
  • May be more expensive per message
Examples: Infobip

Required Signup Steps

1

Verify Facebook Business Manager ID

Ensure your Facebook Business Manager is properly set up and verified

Requirements:

  • Valid Facebook Business account
  • Business verification completed
2

Choose Your Partner

Select a Meta-approved partner based on your needs and budget

Requirements:

  • Review partner features
  • Compare pricing models
  • Check regional availability
3

Partner Onboarding

Complete the partner's onboarding process

Requirements:

  • Account creation
  • API key setup
  • Webhook configuration
4

Meta Approval

Wait for Meta to approve your messaging setup

Requirements:

  • Partner submits for approval
  • Meta reviews application
  • Approval notification

Key Considerations When Choosing a Partner

Message Volume

Consider your expected message volume when choosing a pricing model

  • Low volume (< 1K/month): Per message or pay-as-you-go
  • Medium volume (1K–10K/month): Bundle or per contact
  • High volume (> 10K/month): Volume discounts or enterprise pricing

Automation Requirements

Evaluate your automation needs and choose partners accordingly

  • Basic automation: Most partners support this
  • Advanced workflows: Look for visual builders and integrations
  • AI-powered features: Check for chatbot and NLP capabilities

Integration Needs

Consider your existing tech stack and integration requirements

  • CRM integration: Check for native connectors
  • API requirements: Evaluate documentation and support
  • Webhook support: Ensure real-time data flow

Support Requirements

Assess your support needs and partner capabilities

  • Documentation quality: Check available guides and tutorials
  • Support channels: Email, chat, phone availability
  • Response times: SLA commitments and support hours

Ready to Find Your Meta Partner?

Use our comprehensive directory to discover, compare, and choose the perfect Meta partner for your business needs.

Browse Partner Directory